Classification Essay On Mall Shoppers

"Shopping center" redirects here. For smaller streetside shopping locations, see Strip mall.

A shopping mall is a modern, chiefly North American, term for a form of shopping precinct or shopping center, in which one or more buildings form a complex of shops representing merchandisers with interconnecting walkways that enable customers to walk from unit to unit. A shopping arcade is a specific type of shopping precinct which is usually distinguished in English for mall shopping by the fact that connecting walkways are not owned by a single proprietor and are in open air. Shopping malls in 2017 accounted for 8% of retailing space in the United States.[1]

Many early shopping arcades such as the Burlington Arcade in London, the Galleria Vittorio Emanuele II in Milan, and numerous arcades in Paris are famous and still trading. However, many smaller arcades have been demolished, replaced with large centers or "malls", often accessible by vehicle. Technical innovations such as electric lighting and escalators were introduced from the late 19th century.

From the late 20th century, entertainment venues such as movie theaters and restaurants began to be added.[2][3] As a single built structure, early shopping centers were often architecturally significant constructions, enabling wealthier patrons to buy goods in spaces protected from the weather.

Regional differences[edit]

In places around the world, the term shopping centre is used, especially in Europe, Australia, and South America. Mall is a term used predominantly in North America.[4] Outside of North America, "shopping precinct" and "shopping arcade" are also used. In North America, Gulf countries, and India, the term shopping mall is usually applied to enclosed retail structures (and is generally abbreviated to simply mall), while shopping centre usually refers to open-air retail complexes; both types of facilities usually have large parking lots, face major traffic arterials, and have few pedestrian connections to surrounding neighbourhoods.[4]

In the United Kingdom and Ireland, "malls" are commonly referred to as shopping centres. Mall primarily refers to either a shopping mall – a place where a collection of shops all adjoin a pedestrian area – or an exclusively pedestrianized street that allows shoppers to walk without interference from vehicle traffic. In North America, mall is generally used to refer to a large shopping area usually composed of a single building which contains multiple shops, usually "anchored" by one or more department stores surrounded by a parking lot, while the term "arcade" is more often used, especially in the United Kingdom, to refer to a narrow pedestrian-only street, often covered or between closely spaced buildings (see town centre).

The majority of British shopping centres are located in city centres, usually found in old and historic shopping districts and surrounded by subsidiary open air shopping streets. Large examples include West Quay in Southampton; Manchester Arndale; Bullring Birmingham; Liverpool One; Trinity Leeds; Buchanan Galleries in Glasgow; and Eldon Square in Newcastle upon Tyne. In addition to the inner city shopping centres, large UK conurbations will also have large out-of-town "regional malls" such as the Metrocentre in Gateshead; Meadowhall Centre, Sheffield serving South Yorkshire; the Trafford Centre in Greater Manchester; White Rose Centre in Leeds; the Merry Hill Centre near Dudley; and Bluewater in Kent. These centres were built in the 1980s and 1990s, but planning regulations prohibit the construction of any more. Out-of-town shopping developments in the UK are now focused on retail parks, which consist of groups of warehouse style shops with individual entrances from outdoors. Planning policy prioritizes the development of existing town centres, although with patchy success. Westfield Stratford City, in Stratford (London), is the largest shopping centre in Europe with over 330 shops, 50 restaurants and an 11 screen cinema and Westfield London is the largest inner-city shopping center in Europe. Bullring, Birmingham is the busiest shopping centre in the UK welcoming over 36.5 million shoppers in its opening year.[5] There are a reported 222 malls in Europe. In 2014, these malls had combined sales of $12.47 billion.[6] This represented a 10% bump in revenues from the prior year.[6]

Development of shopping areas and building types[edit]

One of the earliest examples of public shopping areas comes from ancient Rome, in forums where shopping markets were located. One of the earliest public shopping centers is Trajan's Market in Rome located in Trajan's Forum. Trajan's Market was probably built around 100-110 CE by Apollodorus of Damascus, and it is thought to be the world's oldest shopping center – a forerunner of today's shopping mall.[7] The Grand Bazaar of Istanbul was built in the 15th century and is still one of the largest covered shopping centers in the world, with more than 58 streets and 4,000 shops. Numerous other covered shopping arcades, such as the 19th-century Al-Hamidiyah Souq in Damascus, Syria, might also be considered as precursors to the present-day shopping mall.[8]Isfahan's Grand Bazaar, which is largely covered, dates from the 10th century. The 10-kilometer-long, covered Tehran's Grand Bazaar also has a lengthy history. The oldest continuously occupied shopping mall in the world is likely to be the Chester Rows. Dating back at least to the 13th century, these covered walkways housed shops, with storage and accommodation for traders on various levels. Different rows specialized in different goods, such as 'Bakers Row' or 'Fleshmongers Row'.[9]

Gostiny Dvor in St. Petersburg, which opened in 1785, may be regarded as one of the first purposely-built mall-type shopping complexes, as it consisted of more than 100 shops covering an area of over 53,000 m2 (570,000 sq ft).

The Marché des Enfants Rouges in Paris opened in 1628 and still runs today. The Oxford Covered Market in Oxford, England opened in 1774 and still runs today.

The Passage du Caire was opened in Paris in 1798.[10] The Burlington Arcade in London was opened in 1819. The Arcade in Providence, Rhode Island introduced the retail arcade concept to the United States in 1828 and is arguably the oldest "shopping mall" in the country.[11] The Galleria Vittorio Emanuele II in Milan, Italy followed in the 1870s and is closer to large modern malls in spaciousness. Other large cities created arcades and shopping centers in the late 19th century and early 20th century, including the Cleveland Arcade, and Moscow's GUM, which opened in 1890. When the Cleveland Arcade opened in 1890, it was among the first indoor shopping arcades in the US, and like its European counterparts, was an architectural triumph. Two sides of the arcade had 1,600 panes of glass set in iron framing and is a prime example of Victorian architecture. Sydney's Queen Victoria Markets Building, opened in 1898, was also an ambitious architectural project.

Twentieth century developments[edit]

In the mid-20th century, with the rise of the suburb and automobile culture in the United States, a new style of shopping center was created away from downtown.[12] Early shopping centers designed for the automobile include Market Square, Lake Forest, Illinois (1916), and Country Club Plaza, Kansas City, Missouri (1924). From early on, the design tended to be inward-facing, with malls following theories of how customers could best be enticed in a controlled environment. Similar, the concept of a mall having one or more "anchor stores" or "big box stores" was pioneered early, with individual stores or smaller-scale chain stores intended to benefit from the shoppers attracted by the big stores.[13] Mall construction in America was encouraged by the accelerated depreciation laws of 1954, which incentivized greenfield development on the urban fringe. A second stimulus came from legislation passed in 1960, which allowed investors to band together in REITs (Real Estate Investment Trusts) to avoid corporate income taxes. The laws helped to shape the familiar exurban landscape of malls, motels, and fast food chains.[14]

In the 1970s in Canada, the Ontario government created the Ontario Downtown Renewal Programme, which helped finance the building of several downtown malls across Ontario such as Eaton Centre. The program was created to reverse the tide of small business leaving downtowns for larger sites surrounding the city. In the first quarter of 2012 shopping mall private investment hit an all-time low under 0.1 percent.[15]

Dayton Arcade in the United States, was built between 1902 an 1904 and Lake View Store at Morgan Park, Duluth, Minnesota, built in 1915, held its grand opening on July 20, 1916. The architect was Dean and Dean from Chicago and the building contractor was George H. Lounsberry from Duluth. The early shopping center in the United States took shape at the Grandview Avenue Shopping Center (the "Bank Block") in Grandview Heights, Ohio in 1928, the first regional shopping center in America that integrated parking into the design. This general plan by Don Monroe Casto Sr. became the prototype of shopping centers for several decades.[16] Other important shopping centers built in the 1920s and early 1930s include Country Club Plaza in Kansas City, Missouri, the Highland Park Village in Dallas, Texas; River Oaks in Houston, Texas; and the Park and Shop in Washington, D.C..

Suburban versions[edit]

The suburban shopping center concept evolved further in the United States after World War II. Bellevue Shopping Square (now known as Bellevue Square) opened in 1946 in Bellevue, Washington, a suburb of Seattle. Town & Country Village also opened in 1946 in Sacramento, California.[17] Then came the Broadway-Crenshaw Center (known today as the Baldwin Hills Crenshaw Plaza), which was dedicated, in the Crenshaw district of Los Angeles on November 10, 1947 as the first major shopping mall on the West Coast. Three more suburban shopping centers were completed in 1949. Town and Country Drive-In Shopping Center (Town and Country Shopping Center), in Whitehall, Ohio was a strip-type complex erected in the environs of Columbus, Ohio. Park Forest, Illinois' Park Forest Plaza (Park Forest Downtown) was built along the lines of a cluster-type complex. It was situated in the southern suburbs of Chicago, Illinois. Cameron Village contained a shopping center as part of a planned community in what was then the outskirts of Raleigh, NC.

in April 1950, the suburban shopping mall came into being with the opening of Seattle's Northgate Center (now known as Northgate Mall). This was followed by Lakewood Center (1951), in Lakewood, California; Shoppers' World (1951), in Framingham, Massachusetts;[18] Stonestown Center (now Stonestown Galleria) (1952) in San Francisco, California; and Northland Center (1954), in Southfield, Michigan. Open-air-type malls were also built in Canada and Australia. Don Mills Convenience Centre (now Shops at Don Mills) opened in 1955, in Toronto, Ontario. Chermside Drive-In Shopping Centre started trading to the public in 1957, in Brisbane, Australia.

The fully enclosed shopping mall did not appear until the mid-1950s. One of the earliest examples was the Valley Fair Shopping Center in Appleton, Wisconsin,[19] which opened in March 1955. Valley Fair featured a number of modern features including a large parking area, anchor stores, and restaurants. The idea of a regionally-sized, fully enclosed shopping complex was pioneered in 1956 by the Austrian-born architect and American immigrant Victor Gruen.[20] This new generation of regional-size shopping centers began with the Gruen-designed Southdale Center, which opened in the Twin Cities suburb of Edina, Minnesota, United States in October 1956. For pioneering the soon-to-be enormously popular mall concept in this form, Gruen has been called the "most influential architect of the twentieth century" by Malcolm Gladwell.[21]

The first retail complex to be promoted as a "mall" was Paramus, New Jersey's Bergen Mall. The center, which opened with an open-air format in 1957, was enclosed in 1973. Aside from Southdale Center, significant early enclosed shopping malls were Harundale Mall (1958), in Glen Burnie, Maryland, Big Town Mall (1959), in Mesquite, Texas, Chris-Town Mall (1961), in Phoenix, Arizona, and Randhurst Center (1962), in Mount Prospect, Illinois.

The world's first enclosed shopping mall was opened in Luleå, in northern Sweden in 1955 (architect: Ralph Erskine) and was named Shopping; the region now claims the highest shopping center density in Europe.[22]

The first fully enclosed shopping mall in Canada was Wellington Square. It was designed for Eaton's by John Graham, Jr. as an enclosed mall with a department store anchor and subterranean parking which opened in downtown London, Ontario, on August 11, 1960. After several renovations, it remains open today as Citi Plaza.[23] Other early malls moved retailing away from the dense, commercial downtowns into the largely residential suburbs. This formula (enclosed space with stores attached, away from downtown, and accessible only by automobile) became a popular way to build retail across the world. Gruen himself came to abhor this effect of his new design; he decried the creation of enormous "land wasting seas of parking" and the spread of suburban sprawl.[13][24]

In the UK, Chrisp Street Market was the first pedestrian shopping area built with a road at the shop fronts. The first mall-type shopping precinct in Great Britain was built in the downtown area of Birmingham. Known as Bull Ring Centre (now Bull Ring, Birmingham), it was officially dedicated in May 1964. A notable example is the Halton Lea Shopping Centre (originally known as Shopping City) in Runcorn, which opened in 1972 and was conceived as the center point for the new town's development. Another early example is the Brent Cross Centre, Britain's first out-of-town shopping mall and located on the northern outskirts of London, which was opened in March 1976.

In the United States, developers such as A. Alfred Taubman of Taubman Centers extended the concept further in 1980, with terrazzo tiles at the Mall at Short Hills in New Jersey, indoor fountains, and two levels allowing a shopper to make a circuit of all the stores. Taubman believed carpeting increased friction, slowing down customers, so it was removed. Fading daylight through glass panels was supplemented by gradually increased electric lighting, making it seem like the afternoon was lasting longer, which encouraged shoppers to linger.[25][26]

Increasing size[edit]

Main article: List of largest shopping malls in the world

The size of shopping centers and malls continued to increase throughout the twentieth and into the twenty-first centuries. With approximately 2,400,000 sq ft (220,000 m2), the Ala Moana Center in Honolulu, Hawaii was one of the largest malls in the United States when it opened for business in August 1959. The Outlets at Bergen Town Center, the oldest enclosed mall in New Jersey, opened in Paramus on November 14, 1957, with Dave Garroway, host of The Today Show, serving as master of ceremonies.[27] The mall, located just outside New York City, was planned in 1955 by Allied Stores to have 100 stores and 8,600 parking spaces in a 1,500,000 sq ft (140,000 m2) mall that would include a 300,000 sq ft (28,000 m2) Stern's store and two other 150,000 sq ft (14,000 m2) department stores as part of the design. Allied's chairman B. Earl Puckett confidently announced The Outlets at Bergen Town Center as the largest of ten proposed centers, stating that there were 25 cities that could support such centers and that no more than 50 malls of this type would ever be built nationwide.[28][29]

The largest enclosed shopping mall Canada from 1986 to 2004 was the 350,000 m2 (3,800,000 sq ft) West Edmonton Mall in Edmonton, Alberta.[30] The largest mall in the world is the New South China Mall in Dongguan, China with a gross floor area of 892,000 m2 (9,600,000 sq ft). The world's second-largest shopping mall is the Golden Resources Mall in Beijing, China with a gross floor area of 680,000 m2 (7,300,000 sq ft). SM Megamall in the Philippines, is the world's third-largest at 542,980 m2 (5,844,600 sq ft) of gross floor area. The fourth largest shopping mall in the world is SM City North EDSA in Quezon City, Philippines with a gross floor area of 504,900 m2 (5,435,000 sq ft) and the fifth largest shopping mall is 1 Utama in Malaysia at 465,000 m2 (5,010,000 sq ft) of gross floor area.

The most visited shopping mall in the world and largest mall in the United States is the Mall of America, located near the Twin Cities in Bloomington, Minnesota. However, several Asian malls are advertised as having more visitors, including Mal Taman Anggrek, Kelapa Gading Mall and Pluit Village, all in Jakarta, Indonesia; Berjaya Times Square in Malaysia; SM City North EDSA, SM Mall of Asia and SM Megamall, all in Metro Manila, Philippines. The largest mall in South Asia is Lucky One Mall in Karachi, Pakistan.

Philippines has the most number of shopping malls in the top 100 largest shopping malls in the world with 22.

Types[edit]

The International Council of Shopping Centers classifies shopping malls into eight basic types: neighborhood center, community center, regional center, superregional center, fashion/specialty center, power center, theme/festival center, and outlet center.[31] These definitions, published in 1999, were not restricted to shopping centers in any particular country, but later editions were made specific to the US with a separate set for Europe.

Neighborhood center[edit]

Main article: Strip mall

Neighborhood centers are small-scale malls serving the local neighborhood. They typically have a supermarket or a drugstore as an anchor, and are commonly arranged in a strip mall format. Neighborhood centers usually have a retail area of 30,000 to 150,000 square feet (2,800 to 13,900 m2), and serve a primary area in a 3-mile (4.8 km) radius.[31] They are sometimes known as convenience centers.

[edit]

Community malls are larger than neighborhood centers, and offer a wider range of goods. They usually feature two anchor stores which are larger than that of a neighborhood center's, e.g. a discount department store. They may also follow a strip configuration, or may be L- or U-shaped. Community centers usually feature a retail area of 100,000 to 350,000 square feet (9,300 to 32,500 m2) and serve a primary area of 3 to 6 miles (4.8 to 9.7 km).[31]

Regional center[edit]

A regional mall is, per the International Council of Shopping Centers, in the United States, a shopping mall which is designed to service a larger area than a conventional shopping mall. As such, it is typically larger with 400,000 sq ft (37,000 m2) to 800,000 sq ft (74,000 m2) gross leasable area with at least two anchor stores and offers a wider selection of stores. Given their wider service area, these malls tend to have higher-end stores that need a larger area in order for their services to be profitable but may have discount department stores. Regional malls are also found as tourist attractions in vacation areas.[32]

Superregional center[edit]

A super regional mall is, per the International Council of Shopping Centers, in the US a shopping mall with over 800,000 sq ft (74,000 m2) of gross leasable area, three or more anchors, mass merchant, more variety, fashion apparel, and serves as the dominant shopping venue for the region (25 miles or 40 km) in which it is located.[32]

Fashion/specialty center[edit]

Fashion or specialty centers feature apparel shops and boutiques and cater to customers with higher incomes. They usually have a retail area ranging from 80,000 to 250,000 square feet (7,400 to 23,200 m2) and serve an area of 5 to 15 miles (8.0 to 24.1 km).[31]

Power center[edit]

Main article: Retail park

Power centers are large shopping centers that almost exclusively feature several big-box retailers as their anchors. They usually have a retail area of 250,000 to 600,000 square feet (23,000 to 56,000 m2) and a primary trade area of 5 to 10 miles (8.0 to 16.1 km).[31]

Theme/festival center[edit]

Theme or festival centers have distinct unifying themes that are followed by their individual shops as well as their architecture. They are usually located in urban areas and cater to tourists. They typically feature a retail area of 80,000 to 250,000 square feet (7,400 to 23,200 m2).[31]

Outlet center[edit]

Main article: Outlet store

An outlet mall (or outlet center) is a type of shopping mall in which manufacturers sell their products directly to the public through their own stores. Other stores in outlet malls are operated by retailers selling returned goods and discontinued products, often at heavily reduced prices. Outlet stores were found as early as 1936, but the first multi-store outlet mall, Vanity Fair, located in Reading, PA did not open until 1974. Belz Enterprises opened the first enclosed factory outlet mall in 1979, in Lakeland, TN, a suburb of Memphis.[33]

Components[edit]

Food court[edit]

Main article: Food court

A common feature of shopping malls is a food court: this typically consists of a number of fast food vendors of various types, surrounding a shared seating area.

Department stores[edit]

Main articles: Department store and Anchor store

When the shopping mall format was developed by Victor Gruen in the mid-1950s, signing larger department stores was necessary for the financial stability of the projects, and to draw retail traffic that would result in visits to the smaller stores in the mall as well. These larger stores are termed anchor store or draw tenant. In physical configuration, anchor stores are normally located as far from each other as possible to maximize the amount of traffic from one anchor to another.[citation needed]

Stand-alone stores[edit]

Frequently, a shopping mall or shopping center will have satellite buildings located either on the same tract of land or on one abutting it, on which will be located stand-alone stores, which may or may not be legally connected to the central facility through contract or ownership. These stores may have their own parking lots, or their lots may interconnect with those of the mall or center. The existence of the stand-alone store may have been planned by the mall's developer, or may have come about through opportunistic actions by others, but visually the central facility – the mall or shopping center – and the satellite buildings will often be perceived as being a single "unit", even in circumstances where the outlying buildings are not officially or legally connected to the mall in any way.[citation needed]

Dead malls[edit]

Main article: Dead mall

In the United States, in the mid-1990s, malls were still being constructed at a rate of 140 a year.[34] But in 2001, a PricewaterhouseCoopers study found that underperforming and vacant malls, known as "greyfield" and "dead mall" estates, were an emerging problem. In 2007, a year before the Great Recession, no new malls were built in America, for the first time in 50 years.[35]City Creek Center Mall in Salt Lake City, which opened in March 2012, was the first to be built since the recession.[14]

In recent years, the number of dead malls increased significantly in the early twenty first century because the economic health of malls across the United States has been in decline, with high vacancy rates in these malls. From 2006 to 2010, the percentage of malls that are considered to be "dying" by real estate experts (have a vacancy rate of at least 40%), unhealthy (20–40%), or in trouble (10–20%) all increased greatly, and these high vacancy rates only partially decreased from 2010 to 2014.[36] In 2014, nearly 3% of all malls in the United States were considered to be "dying" (40% or higher vacancy rates) and nearly one-fifth of all malls had vacancy rates considered "troubling" (10% or higher). Some real estate experts say the "fundamental problem" is a glut of malls in many parts of the country creating a market that is "extremely over-retailed".[36]

In October 2017, Sears Canada announced closure of its more than 160 stores.[37][relevant?– discuss]

New trends[edit]

In parts of Canada, it is now rare for new shopping malls to be built. The Vaughan Mills Shopping Centre, opened in 2004, Crossiron Mills, opened in 2009, and Tsawwassen Mills Mall in 2016, are the only malls built in Canada since 1992. Outdoor outlet malls or big box shopping areas known as power centers are now favored, although the traditional enclosed shopping mall is still in demand by those seeking weather-protected, all-under-one-roof shopping. In addition, the enclosed interconnections between downtown multi story shopping malls continue to grow in the Underground city of Montreal (32 kilometres of passageway),[38] the PATH system of Toronto (27 km (17 mi) of passageway)[39] and the Plus15 system of Calgary (16 km (9.9 mi) of overhead passageway).[40]

In Russia, on the other hand, as of 2013[update] a large number of new malls had been built near major cities, notably the MEGA malls such as Mega Belaya Dacha mall near Moscow. In large part they were financed by international investors and were popular with shoppers from the emerging middle class.[41]

In the United States, owners are making drastic moves to convert struggling malls. This includes converting malls into apartments, offices and industrial space. Other owners have taken the approach to turning large chunks of malls into parks and playgrounds. In Austin, Texas, Highland Mall was converted into a community college. Much of the 600,000 square foot mall will be the home of Austin Community College.[42]

In 2017, Credit Suisse, a company that forecasts trends in e-commerce, estimated that up to 25% of all shopping malls in the United States would close within the next five years.[citation needed]

Vertical malls[edit]

High land prices in populous cities have led to the concept of the "vertical mall," in which space allocated to retail is configured over a number of stories accessible by elevators and/or escalators (usually both) linking the different levels of the mall. The challenge of this type of mall is to overcome the natural tendency of shoppers to move horizontally and encourage shoppers to move upwards and downwards.[43] The concept of a vertical mall was originally conceived in the late 1960s by the Mafco Company, former shopping center development division of Marshall Field & Co. The Water Tower Place skyscraper, Chicago, Illinois, was built in 1975 by Urban Retail Properties. It contains a hotel, luxury condominiums, and office space and sits atop a block-long base containing an eight-level atrium-style retail mall that fronts on the Magnificent Mile.[citation needed]

Vertical malls are common in densely populated conurbations such as Hong Kong, Jakarta, and Bangkok. Times Square in Hong Kong is a principal example.[43]

A vertical mall may also be built where the geography prevents building outward or there are other restrictions on construction, such as historical buildings or significant archeology. The Darwin Shopping Centre and associated malls in Shrewsbury, UK, are built on the side of a steep hill, around the former outer walls of the nearby medieval castle;[44] consequently the shopping center is split over seven floors vertically – two locations horizontally – connected by elevators, escalators and bridge walkways. Some establishments incorporate such designs into their layout, such as Shrewsbury's McDonald's restaurant, split into four stories with multiple mezzanines which feature medieval castle vaults – complete with arrowslits – in the basement dining rooms.

Online shopping influence[edit]

Faced with the exploding popularity of buying online, shopping malls are emptying and are seeking new solutions to generate traffic. In the US, for example, roughly 200 out of 1,300 malls across the country are going out of business.[45] To combat this trend, developers are trying to turn malls into leisure centers that include attractions such as parks, movie theaters, gyms, and even fishing lakes.[46] Others, such as the European commercial real-estate giant Unibail-Rodamco, are modernizing their approach by promoting brand interaction and enhanced architectural appeal. A recent example that integrates both approaches is the So Ouest mall outside of Paris that was designed to resemble elegant, Louis XV-style apartments and includes 17,000 square metres (180,000 sq ft) of green space.[47] The Australian mall company Westfield launched an online mall (and later a mobile app) with 150 stores, 3,000 brands and over 1 million products.[48] Online shopping has increased its share of total retail sales since 2008. In Q3 2008, it comprised 3.6% of retail purchases and this increased to 7.4% by Q3 2015.[42]

Shopping property management firms[edit]

See also: Category:Shopping property management firms

A shopping property management firm is a company that specializes in owning and managing shopping malls. Most shopping property management firms own at least 20 malls. Some firms use a similar naming scheme for most of their malls; for example, Mills Corporation puts "Mills" in most of its mall names and SM Prime Holdings of the Philippines puts "SM" in all of its malls, as well as anchor stores such as The SM Store, SM Appliance Center, SM Hypermarket, SM Cinema, and SM Supermarket. In the UK, The Mall Fund changes the name of any center it buys to "The Mall (location)", using its pink-M logo; when it sells a mall the center reverts to its own name and branding, such as the Ashley Centre in Epsom.[49]

Shopping center management and advisory firms are bringing about professional management practices to the largely fragmented shopping center development industry in India. Historically, land ownership in India, has been fragmented and as a byproduct shopping center development, which rendered the single mall developers vulnerable to dubious advice and practices, since standard benchmarks, knowledge resources, and skilled people were scarce. This is changing as new firms promoted by former shopping center managers are stepping in to bridge the gap between ownership and professional management.[citation needed]

Beyond Squarefeet[50] from India is another mall management company, which is foraying into various other countries such as India, Iran, Nepal, Nigeria, Qatar, etc. Mall management is slowly becoming a trend and is much sought after services in Asia and other markets.

Legal issues[edit]

One controversial aspect of malls has been their effective displacement of traditional main streets or high streets. Some consumers prefer malls, with their parking garages, controlled environments, and private security guards, over CBDs or downtowns, which frequently have limited parking, poor maintenance, outdoor weather, and limited police coverage.[51][52]

In response, a few jurisdictions, notably California, have expanded the right of freedom of speech to ensure that speakers will be able to reach consumers who prefer to shop, eat, and socialize within the boundaries of privately owned malls.[53] See Pruneyard Shopping Center v. Robins.

Gallery[edit]

World's largest shopping malls/centers[edit]

Express Avenue Chennai, India
SM Southmall, a superregional mall in Metro Manila, Philippines, with a gross leasable area of 2,207,900 sq ft (205,120 m2)
Westfield Carousel, in a suburb of Perth, Australia, with a gross leasable area of 82,874 m2 (892,050 sq ft)
Terminal 21 in Bangkok has an airport/world cities theme, reflected in this escalator sign.
Belz Factory Outlet Mall, an abandoned shopping mall in Allen, Texas, United States

For other uses, see Shopping (disambiguation).

A retailer or a shop is a business that presents a selection of goods and offers to trade or sell them to customers for money or other goods. Shopping is an activity in which a customer browses the available goods or services presented by one or more retailers with the intent to purchase a suitable selection of them. In some contexts it may be considered a leisure activity as well as an economic one.

In modern days customer focus is more transferred towards online shopping; worldwide people order products from different regions and online retailers deliver their products to their homes, offices or wherever they want. The B2C (business to consumer) process has made it easy for consumers to select any product online from a retailer's website and have it delivered to the consumer relatively quickly. The consumer does not need to consume his energy by going out to the stores and saves his time and cost of travelling.

The shopping experience may vary, based on a variety of factors including how the customer is treated, convenience, the type of goods being purchased, and mood.[1]

The shopping experience can also be influenced by other shoppers. For example, research from a field experiment found that male and female shoppers who were accidentally touched from behind by other shoppers left a store earlier than people who had not been touched and evaluated brands more negatively, resulting in the Accidental Interpersonal Touch effect.[2]

According to a 2000 report, in the U.S. state of New York, women purchase 80% of all consumer goods and influence 80% of health-care decisions.[3]

History[edit]

Further information: Retail § History

Antiquity[edit]

In antiquity, marketplaces and fairs were established to facilitate the exchange of goods and services. People would shop for goods at a regular market in nearby towns. However, the transient nature of stalls and stall-holders meant the consumers needed to make careful inspection of goods prior to purchase. In ancient Greece, the agora served as a marketplace where merchants kept stalls or shops to sell their goods. [4]

Ancient Rome utilized a similar marketplace known as the forum. Rome had two forums; the Forum Romanum and Trajan's Forum. Trajan's Market at Trajan's forum, built around 100-110CE, was a vast expanse, comprising multiple buildings with tabernae that served as retail shops, situated on four levels.[5] The Roman forum was arguably the earliest example of a permanent retail shopfront.[6] In the Roman world, the central market primarily served the local peasantry. Those who lived on the great estates were sufficiently attractive for merchants to call directly at their farm-gates, obviating their need to attend local markets. [7]

Shopping lists are known to have been used by Romans. One such list was discovered near Hadrian's wall dated back to 75–125 CE and written for a soldier.[8]

Middle Ages[edit]

Archaeological evidence suggests that the British engaged in minimal shopping in the early Middle Ages. Instead, they provided for their basic needs through subsistence farming practices and a system of localised personal exchanges. [9] However, by the late Middle Ages, consumers turned to markets for the purchase of fresh produce, meat and fish and the periodic fairs where non-perishables and luxury goods could be obtained. [10] Women were responsible for everyday household purchases, but most of their purchasing was of a mundane nature. For the main part, shopping was seen as a chore rather than a pleasure. [11]

Relatively few permanent shops were to be found outside the most populous cities. Instead customers walked into the tradesman's workshops where they discussed purchasing options directly with tradesmen. [12] Itinerant vendors such as costermongers, hucksters and peddlers operated alongside markets, providing the convenience of home delivery to households, and especially to geographically isolated communities. [13]

In the more populous European cities, a small number of shops were beginning to emerge by the 13th century. Specialist retailers such as mercers and haberdashers were known to exist in London, while grocers sold "miscellaneous small wares as well as spices and medicines." However, these shops were primitive. As late as the 16th century, London's shops were described as little more than "rude booths." [14]

The Medieval shopper's experience was very different from that of the contemporary shopper. Interiors were dark and shoppers had relatively few opportunities to inspect the merchandise prior to consumption. Glazed windows in retail environments, were virtually unknown during the medieval period. Goods were rarely out on display; instead retailers kept the merchandise at the rear of the store and would only bring out items on request. The service counter was virtually unknown and instead, many stores had openings onto the street from which they served customers.[15]

'Modern' shopping for pleasure[edit]

The modern phenomenon of shopping for pleasure is closely linked to the emergence of a middle class in the 17th and 18th-century Europe. As standards of living improved in the 17th century, consumers from a broad range of social backgrounds began to purchase goods that were in excess of basic necessities. An emergent middle class or bourgeosie stimulated demand for luxury goods and began to purchase a wider range of luxury goods and imported goods, including: Indian cotton and calico; silk, tea and porcelain from China, spices from India and South-East Asia and tobacco, sugar, rum and coffee from the New World.[16] The act of shopping came to be seen as a pleasurable pass-time or form of entertainment.[17]

By the 17th-century, produce markets gradually gave way to shops and shopping centres; which changed the consumer's shopping experience. [18] The New Exchange, opened in 1609 by Robert Cecil in the Strand was one such example of a planned shopping centre. Shops started to become important as places for Londoners to meet and socialise and became popular destinations alongside the theatre. Restoration London also saw the growth of luxury buildings as advertisements for social position with speculative architects like Nicholas Barbon and Lionel Cranfield.

Much pamphleteering of the time was devoted to justifying conspicuous consumption and private vice for luxury goods for the greater public good. This then scandalous line of thought caused great controversy with the publication of Bernard Mandeville's influential work Fable of the Bees in 1714, in which he argued that a country's prosperity ultimately lay in the self-interest of the consumer.[19]

These trends gathered momentum in the 18th century, as rising prosperity and social mobility increased the number of people with disposable income for consumption. Important shifts included the marketing of goods for individuals as opposed to items for the household, and the new status of goods as status symbols, related to changes in fashion and desired for aesthetic appeal, as opposed to just their utility. The pottery inventor and entrepreneur, Josiah Wedgewood, pioneered the use of marketing techniques to influence and manipulate the direction of the prevailing tastes.[20] One of his preferred sales techniques was to stage expansive showcases of wares in this private residences or in a rented hall, to which he invited the upper classes.[21]

As the 18th-century progressed, a wide variety of goods and manufactures were steadily made available for the urban middle and upper classes. This growth in consumption led to the rise of 'shopping' - a proliferation of retail shops selling particular goods and the acceptance of shopping as a cultural activity in its own right. Specific streets and districts became devoted to retail, including the Strand and Piccadilly in London.[22]

The rise of window shopping as a recreational activity accompanied the use of glass windows in retail shop-fronts. By the late eighteenth century, grand shopping arcades began to emerge across Britain, Europe and in the Antipodes in what became known as the "arcade era." [23] Typically, these arcades had a roof constructed of glass to allow for natural light and to reduce the need for candles or electric lighting. Inside the arcade, individual stores were fitted with long glass exterior windows which allowed the emerging middle-classes to window shop and indulge in fantasies, even when they may not have been able to afford the high retail prices. [24]

Designed to attract the genteel middle class, retailers sold luxury goods at relatively high prices. However, prices were never a deterrent, as these new arcades came to be the place to shop and to be seen. Arcades offered shoppers the promise of an enclosed space away from the chaos of daily street life; a place shoppers could socialise and spend their leisure time. As thousands of glass covered arcades spread across Europe, they became grander and more ornately decorated. By the mid nineteenth century, promenading in these arcades became a popular pass-time for the emerging middle classes. [25]

In Europe, the Palais-Royal, which opened in 1784, became one of the earliest examples of the new style of shopping arcade, frequented by both the aristocracy and the middle classes. It developed a reputation as being a site of sophisticated conversation, revolving around the salons, cafés, and bookshops, but also became a place frequented by off-duty soldiers and was a favourite haunt of prostitutes, many of whom rented apartments in the building. [26] In London, one of the first to use display windows in shops was retailer, Francis Place, who experimented with this new retailing method at his tailoring establishment in Charing Cross, where he fitted the shop-front with large plate glass windows. Although this was condemned by many, he defended his practice in his memoirs, claiming that he:

sold from the window more goods...than paid journeymen's wages and the expenses of housekeeping.[27]

Retailers designed attractive shop fronts to entice patronage, using bright lights, advertisements and attractively arranged goods. The goods on offer were in a constant state of change, due to the frenetic change in fashions. A foreign visitor commented that London was "a world of gold and silver plate, then pearls and gems shedding their dazzling lustre, home manufactures of the most exquisite taste, an ocean of rings, watches, chains, bracelets, perfumes, ready-dresses, ribbons, lace, bonnets, and fruits from all the zones of the habitable world".[22]

Evolution of stores: from arcades to department stores[edit]

In the second half of the 19th-century, shops transitioned from 'single-function' shops selling one type of good, to the department store where a large variety of goods were sold. As economic growth, fueled by the Industrial Revolution at the turn of the 19th-century, steadily expanded, the affluent bourgeois middle-class grew in size and wealth. This urbanized social group was the catalyst for the emergence of the retail revolution of the period.

The term, "department store," originated in America. In 19th century England, these stores were known as emporia or warehouse shops.[28] A number of major department stores opened across the USA, Britain and Europe from the mid nineteenth century including; Harrod's of London in 1834; Kendall's in Manchester in 1836; Selfridges of London in 1909; Macy's of New York in 1858; Bloomingdale's in 1861; Sak's in 1867; J.C. Penney in 1902; Le Bon Marché of France in 1852 and Galeries Lafayette of France in 1905.

The first reliably dated department store to be established, was Harding, Howell & Co, which opened in 1796 on Pall Mall, London.[29] This venture was described as being a public retail establishment offering a wide range of consumer goods in different departments. This pioneering shop was closed down in 1820 when the business partnership was dissolved. Department stores were established on a large scale from the 1840s and 50s, in France, the United Kingdom and the US. French retailer, Le Bon Marche, is an example of a department store that has survived into current times Originally founded in 1838 as a lace and haberdashery store, it was revamped mid-century and opened as a department store in 1852. [30]

Many of the early department stores were more than just a retail emporium; rather they were venues where shoppers could spend their leisure time and be entertained. Some department stores offered reading rooms, art galleries and concerts. Most department stores had tea-rooms or dining rooms and offered treatment areas where ladies could indulge in a manicure. The fashion show, which originated in the US in around 1907, became a staple feature event for many department stores and celebrity appearances were also used to great effect. Themed events featured wares from foreign shores, exposing shoppers to the exotic cultures of the Orient and Middle-East.[31]

Shopping venues[edit]

Further information: Retail § Retail format: types of retail outlet

Shopping hubs[edit]

A larger commercial zone can be found in many cities, more formally called a central business district, but more commonly called "downtown" in the United States, or the "high street" in Britain, and souks in Arabicspeaking areas. Shopping hubs, or shopping centers, are collections of stores; that is a grouping of several businesses in a compact geeographic area. It consists of a collection of retail, entertainment and service stores designed to serve products and services to the surrounding region.

Typical examples include shopping malls, town squares, flea markets and bazaars.

Traditionally, shopping hubs were called bazaars or marketplaces; an assortment of stalls lining streets selling a large variety of goods.[32] The modern shopping centre is now different from its antecedents, the stores are commonly in individual buildings or compressed into one large structure (Mall).[33]

The first modern shopping mall in the US was The Country Club Plaza in Kansas City which opened in 1922, from there the first enclosed mall was designed by Victor Gruen and opened in 1956 as Southdale Centre in Edina, Minnesota, a suburb of Minneapolis. Malls peaked in America in the 1980s-1990s when many larger malls (more than 37,000 sq m in size) were built, attracting consumers from within a 32 km radius with their luxurious department stores.[34]

Different types of malls can be found around the world. Superregional malls are very large malls that contain at least five department stores and 300 shops. This type of mall atrracts consumers from a broad radius (up to a 160-km). A regional mall can contain at least two department stores or "anchor stores".[35] The smaller malls are often called open-air strip centres or mini-marts and are typically attached to a grocery store or supermarket. The smaller malls are less likely to include the same features of a large mall such as an indoor concourse, but are beginning to evolve to become enclosed to comply with all weather and customer preferences.[34]

Stores[edit]

Stores are divided into multiple categories of stores which sell a selected set of goods or services. Usually they are tiered by target demographics based on the disposable income of the shopper. They can be tiered from cheap to pricey.

Some shops sell secondhand goods. Often the public can also sell goods to such shops. In other cases, especially in the case of a nonprofit shop, the public donates goods to these shops, commonly known as thrift stores in the United States, charity shops in the United Kingdom, or op shops in Australia and New Zealand. In give-away shops goods can be taken for free. In antique shops, the public can find goods that are older and harder to find. Sometimes people are broke and borrow money from a pawn shop using an item of value as collateral. College students are known to resell books back through college textbook bookstores. Old used items are often distributed through surplus stores.

Various types of retail stores that specialize in the selling of goods related to a theme include bookstores, boutiques, candy shops, liquor stores, gift shops, hardware stores, hobby stores, pet stores, pharmacies, sex shops and supermarkets.

Other stores such as big-box stores, hypermarkets, convenience stores, department stores, general stores, dollar stores sell a wider variety of products not horizontally related to each other.

Home shopping[edit]

Main article: Home shopping

Home mail delivery systems and modern technology (such as television, telephones, and the Internet), in combination with electronic commerce, allow consumers to shop from home. There are three main types of home shopping: mail or telephone ordering from catalogs; telephone ordering in response to advertisements in print and electronic media (such as periodicals, TV and radio); and online shopping. Online shopping has completely redefined the way people make their buying decisions; the Internet provides access to a lot of information about a particular product, which can be looked at, evaluated, and comparison-priced at any given time. Online shopping allows the buyer to save the time and expense, which would have been spent traveling to the store or mall. According to technology and research firm Forrester, mobile purchases or mcommerce will account for 49% of ecommerce, or $252 billion in sales, by 2020[36]

Neighborhood shopping[edit]

Convenience stores are common in North America, and are often called "bodegas" in Spanish-speaking communities or "dépanneurs" in French-speaking ones. Sometimes peddlers and ice cream trucks pass through neighborhoods offering goods and services. Also, garage sales are a common form of second hand resale.

Neighbourhood shopping areas and retailers give value to a community by providing various social and community services (like a library), and a social place to meet. Neighbourhood retailing differs from other types of retailers such as destination retailers because of the difference in offered products and services, location and popularity.[37] Neighbourhood retailers include stores such as; Food shops/marts, dairies, Pharmacies, Dry cleaners, Hairdressers/barbers, Bottle shops, Cafés and take-away shops . Destination retailers include stores such as; Gift shops, Antique shops, Pet groomers, Engravers, Tattoo parlour, Bicycle shops, Herbal dispensary clinics, Art galleries, Office Supplies and framers. The neighbourhood retailers sell essential goods and services to the residential area they are located in. There can be many groups of neighbourhood retailers in different areas of a region or city, but destination retailers are often part of shopping malls where the numbers of consumers is higher than that of a neighbourhood retail area. The destination retailers are becoming more prevalent as they can provide a community with more than the essentials, they offer an experience, and a wider scope of goods and services.

Party shopping[edit]

The party plan is a method of marketing products by hosting a social event, using the event to display and demonstrate the product or products to those gathered, and then to take orders for the products before the gathering ends.

Shopping activity[edit]

Shopping seasons[edit]

Shopping frenzies are periods of time where a burst of spending occurs, typically near holidays in the United States, with Christmas shopping being the biggest shopping spending season, starting as early as October and continuing until after Christmas.

Some religions regard such spending seasons as being against their faith and dismiss the practice. Many contest the over-commercialization and the response by stores that downplay the shopping season often cited in the War on Christmas.

The National Retail Federation (NRF) also highlights the importance of back-to-school shopping for retailers which comes second behind holiday shopping, when buyers often buy clothing and school supplies for their children.[38] In 2017, Americans spent over $83 bllion on back-to-school and back-to-college shopping, according to the NRF annual survey.[39]

Seasonal shopping consists of buying the appropriate clothing for the particular season. In winter people bundle up in warm layers and coats to keep warm, while in summer people wear less clothing to stay cooler in the heat. Seasonal shopping now revolves a lot around holiday sales and buying more for less. Stores need to get rid of all of their previous seasonal clothing to make room for the new trends of the upcoming season.[40] The end-of-season sales usually last a few weeks with prices lowering further towards the closing of the sale. During sales items can be discounted from 10% up to as much as 50%, with the biggest reduction sales occurring at the end of the season. Holiday shopping periods are extending their sales further and further with holidays such as Black Friday becoming a month-long event stretching promotions across November . These days shopping doesn't stop once the mall closes, as people have more access to stores and their sales than ever before with the help of the internet and apps.[41] Today many people research their purchases online to find the cheapest and best deal with one third of all shopping searches on Google happen between 10:00 pm and 4:00 am.[42] Shoppers are now spending more time consulting different sources before making a final purchasing decision. Shoppers once used an average of five sources for information before making a purchase, but numbers have risen to as high as 12 sources in 2014.[43]

Pricing and negotiation[edit]

Further information: Pricing and Pricing strategies

Historically, prices were established through a system of barter or negotiation. The first retailer to adopt fixed prices is thought to be the retailers operating out of the Palais-Royal complex in the 18th-century. These retailers adopted a system of high price maintenance in order to cultivate images of luxury. For their upper class clientele, fixed prices spared them from hassle of bartering. [44]

The pricing technique used by most retailers is cost-plus pricing. This involves adding a markup amount (or percentage) to the retailers' cost. Another common technique is manufacturers suggested list pricing. This simply involves charging the amount suggested by the manufacturer and usually printed on the product by the manufacturer.

In retail settings psychological pricing or odd-number pricing are both widely used. Psychological pricing which refers to a range of tactics, designed to have a positive psychological impact. For example, price tags using the terminal digit "9", ($9.99, $19.99 or $199.99) can be used to signal price points and bring an item in at just under the consumer's reservation price. [45] However, in Chinese societies, prices are generally either a round number or sometimes some lucky number. This creates price points.

In a fixed-price system, consumers may still use bargaining or haggling; a negotiation about the price. Economists see this as determining how the transaction's total economic surplus will be divided between consumers and producers. Neither party has a clear advantage because the threat of no sale exists, in which case the surplus would vanish for both.

When shopping online, it can be more difficult to negotiate price given that you are not directly interacting with a sales person. Some consumers use Price comparison services to locate the best price and/or to make a decision about who or where to buy from to save money.

"Window shopping"[edit]

See also: Display window and Storefront

"Window shopping" is a term referring to the browsing of goods by a consumer with or without the intent to purchase. Window shopping is often practised by a particular segment, known as the recreation-conscious or hedonistic shopper. 'Recreational shopping is characterised by the consumer’s engagement in the purchase process, and these are consumers who see the act of shopping as a form of enjoyment.[46] Other consumers use window shopping as part of their planning activity for a later purchase.

Showrooming, the practice of examining merchandise in a traditional brick and mortar retail store without purchasing it, but then shopping online to find a lower price for the same item, has become an increasingly prevalent problem for traditional retailers as a result of online competitors, so much so that some have begun to take measures to combat it.[47]

Utility Cycling[edit]

In countries like Denmark, the Netherlands and Germany the high levels of utility cycling also includes shopping trips e.g. 9% of all shopping trips in Germany are by bicycle.[48]

See also[edit]

References[edit]

Wikivoyage has a travel guide for Shopping.
Wikimedia Commons has media related to Shopping.
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Further reading[edit]

Jan Hein Furnee and Clé Lesger, The Landscape of Consumption: Shopping Streets and Cultures in Western Europe, 1600-1900, Springer, 2014

Remains of marketplace and retail shops at Trajan's Forum in Rome
An early 17th-century shop, with customers being served through an opening onto the street
Josiah Wedgewood's pottery, a status symbol of consumerism in the late 18th century.
Royal Arcade, Sydney, 1892
Le Bon Marché, founded in Paris, offered a wide variety of goods in "departments" inside one building, from 1851.
A group of women window shopping in Toronto, Ontario, Canada in 1937
Window shopping in the rain

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